Since 2013 eLeader Shelf Recognition provides unique information about facing, product availability, share of shelf, planogram compliance, and even more insightful data. All based on pictures and obtained in just a few seconds during the in-store visit.
We are seeing the rise of this technology, whereby a salesperson, using a mobile device, can take a picture of a shelf or display and have it translated into a digital report.
Source: Gartner, "Image Recognition: The Intersection of Digital Business and Analytics at the Store Shelf", 2015.
Average time of a multi-SKU shelf audit:
Average time needed to take a picture
of one part of the shelf
Even 15-20 times shorter automated shelf audit with similar or greater quality than manual.
Unusual, even 98% precision of the recognition algorithm, achieved fully automatically – without any manual intervention
Data acquired in a fully automatic way may be verified and compared with commercial agreements and negotiated standards.
Track the dynamics of the changes in the market share thanks to the short time needed to obtain the data. Obtain reliable data from your own sales representatives instead of using the services of a merchandising agency.
Unlimited opportunities to adjust the acquired data to your business needs. Immediately check the availability of your newly launched products or during a promotional campaign. At the same time compare your shelf share to your competitors’ and measure the effectiveness of placing your products on the best shelves.
Finish with a subjective, blurred as to the criteria comparison of products on the shelf with the planogram. Planogram compliance can be defined at many levels of analysis and then reduced to a single index that will fairly compare various types of store and market segments.
Motivate your sales representatives with bonus programs based on the quality of their in-store strategy execution: planogram compliance or share of key products on the shelf.
Check your agreements concerning not only shelf but also coolers, freezers, hangers and other places. Probably it is too expensive to let competitive brands take over your exhibition area.
eLeader Shelf Recognition is available as an independent solution working complementary to the existing mobile system or as a system fully integrated with eLeader Mobile Visit.
Within the SFA / FFM solution from eLeader You can implement the execution of any business process connected with the mobile services strategy.
eLeader Shelf Recognition, just like eLeader Mobile Visit, is available on any device, regardless of the platform:
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