NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
Frosta – producer of highest quality frozen foods with more than century-long tradition have deployed a SFA / FFM solution – eLeader Mobile Sales. In this way Frosta made a big step into improvement of it’s field forces work.
One of the leaders of the Polish retailers market has equipped its mobile team with tablets running eLeader Sales Force Automation application.
Auditing a store display poses significant challenges. First, the task involves identifying an exceptionally of different SKUs, (up to several hundred large stores). Secondly, each FMCG producer has their own vision of stacking goods on shelves and measuring display parameters. The volume of sales depends on the attractiveness of the shelf and the availability of products to the consumer.
The design of the module allows users to freely define the rules of gratification and discounting. The application also suggests how to change the parameters of the order in a way to optimize the distribution of available promotions, increase profits and customer satisfaction.
Retail Summit is the largest industry meeting of the trade and FMCG leaders in Poland.
During this year’s edition, eLeader presented its new product – eLeader Shelf Recognition– a mobile tool for photographic analysis of the „on the shelf products availability”.
eLeader Mobile Visit solution has been lately implemented to the leader of fish products on Polish market. The mobile solution will improve company processes in both the traditional and modern channel.
The special prize confirms the „best-in-class ability” and robustness of eLeader Mobile Visit. Mobile SFA provided by eLeader is fully adapted to run on Windows 8 and Windows Phone 8.
One of the biggest household appliances providers in the world – Whirlpool, supports its mobile salesforce and merchandising activities by using advanced solution: eLeader Mobile Visit Merchandising Edition.
The leader of the alcohol market has decided to trust the company eLeader once again and deploy the latest version of the mobile solution- eLeader Mobile Visit in edition prepared for Apple iOS.
Recently published document – “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods” – describes the key issues for choosing the best mobile SFA / FFM / RSE vendors.