eLeader company history
eLeader has built its strategic position in the global market by providing highly advanced mobile applications (solutions, which help to manage and support all actions in point of sale, with the help of smartphones and tablets) – on a software market with the highest FFM/SFA class solutions (Field Force Management/Sales Force Automation).
eLeader company has been established in the year 2000 in Poland and its main focus lays in mobile technologies; mostly development of mobile software for all types of business (i.e. mobile software for sales representatives). The company from the very beginning has created and developed its own products. In its structure eLeader has an experienced research and development department (R&D), which is constantly working on innovative solutions in the area of field sales support and mobile finances.
The crucial moment in eLeader’ history was the year 2004, in which the company has launched a highly innovative technology, that relied on the usage of smartphones as a computer terminals (Nokia smartphones with Symbian operating system). The usage of mobile phones for the first time in the world instead of portable computers and palmtops gave an advantage in terms of lower costs of purchasing and maintenance of equipment and simplicity of usage by the end users. eLeader as the first company in the world has combined mobile application for field representatives and a module, which is able to gather information about store exposition automatically by taking a single picture of a shelf, with a smartphone or a tablet.
Thanks to unique possibilities of eLeader’ products, many years of experience and partnership with the biggest producer of mobile devices in that period of time, eLeader has become one of the top producers and providers of mobile software. For smartphones and tablets. Since then, the company conducted thousands of implementations and gathered rich portfolio of references, which are the best proof of the high quality of products and services in more than 80 countries worldwide.
Predicting the rise in demand for mobile-set products eLeader has invested in building a new type of solutions. In 2007, at Mobile World Congress in Barcelona eLeader has presented its newest product – mobile banking in a form of smartphone application. It has become an unique and pioneer multiplatform solution – the company has become a leader in a mobile banking solutions in Poland and in the Middle East very quickly. At the same time eLeader has built a version of Sales Force Automation system on Windows mobile platform to support field employees.
eLeader is a stable company, that attracts new clients with its flexibility and develops its products according to the client’s needs. Good relations and commitment in the customer’ problems are a great impulse to an innovative thinking; in terms of offered products as well as the market in general, which in the era of technical revolution, goes through constant changes. The company’s strategy resulting also from its market position has been focusing on the strong competitive activity. The most important part of eLeader’ strategy is innovation, as far as we go deeper in this matter, providing mobile solution that fulfils every possible need.
In recent years eLeader has stated its presence on almost all continents by realization of fully successful implementations in such countries as below:
Algeria, Angola, Saudi Arabia, Argentina, Armenia, Australia , Azerbaijan, Bahrain, Bangladesh, Barbados, Belarus, Brazil, Chile, China, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Ecuador, Ethiopia, the Philippines, Finland, France, Ghana Greece, Georgia, Guatemala, Spain, Hong Kong, Honduras, India, Indonesia, Iran, Iraq, Jordan, Qatar, Cambodia, Kazakhstan, Kenya, Kyrgyzstan, Colombia, South Korea , Costa Rica, Kuwait, Lebanon, Libya, Lithuania, Malaysia, Morocco, Mexico, Moldova, Mozambique, Germany, Nigeria, Nicaragua, Norway, New Zealand, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Puerto Rico, Portugal, South Africa, Russia, Romania, El Salvador, Senegal, Singapore, Slovakia, Slovenia, United States, Sri Lanka, Sudan, Syria, Sweden, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, Uruguay, Venezuela, Italy, Hungary, United Kingdom, Vietnam, The United Arab Emirates.
Assumptions of the strategy find their justification and confirmation in Gartner reports. Gartner is a company, that is a pioneer in survey and demarcation of trends in development in IT industry. Recognized in the context of the global development – eLeader has been nominated in the medium term, as one of the top five companies providing mobile solutions for sales representatives. Correctly chosen development strategy has resulted in unusual growth of mobile users around the world (resulting among others from the user experience interface, that has been defined in the report as outstanding).
The offer is directed especially to companies, with network of sales representatives, merchandisers and promoters. The company’s leading products are: eLeader Mobile Visit and eLeader Shelf Recognition.