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NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
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We know that the process of supplying products to the market via distributors is not the same all over the world. However, when cooperating with a number of global manufacturers in many parts of the world, we have noticed recurring challenges that drain the energy out of business operations and drive sales directors mad.
In the conditions of market saturation with outsourcing services, increasing customer demands, employee rotation and a technological race, agencies face a major challenge of selecting tools that would allow for more efficient mapping and optimization of field processes.
Among the companies that decided to make a quantum leap towards real reporting and obtaining information valuable to the sales force from the market was DANONE, which decided to support human senses with artificial intelligence closed in a mobile application.
To increase the motivation and efficiency of salespeople in the area of store exposition, our client implemented the eLeader Perfect Store & Visit module. As a result, the quality of work increased, and KPIs related to the visibility of products increased by up to 25%.
Basing on the positive experience of using the system in Poland, the managers responsible at DANONE for the Romanian market replaced the systems for field representatives used so far with one complete eLeader Mobile Visit application.
