Amocarat S.A. – the owner of the sexy lingerie brand Obsessive electrifies its customers with eye-catching product advertising campaigns. These are conducted with tact and taste. Focusing on what goes unnoticed at first glance can be seen in the company’s trade offer and the – indiscernible for the customers – business backstage (or rather dressing room), that is in the perfect organization of business processes by means of an SFA system.
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Gartner issued its “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry”. The most recent edition provides an analysis of the market and trends as well as a number of recommendations and evaluates 24 vendors intended to provide more understanding of the market and its offerings.
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The most recent report of Promotion Optimization Institute (POI), which reviews a whole spectrum of Retail Execution and Monitoring solutions (REM – systems that support the execution of sales strategies) in the context of the global market. Once again eLeader has been classified among the leading global SFA / FFM / RSE – class software vendors.
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BSH Home Appliances is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. With a portfolio of 14 brands, BSH covers a wide range of consumer needs, comprises the Global Brands: Bosch, Siemens, Gaggenau and Neff. The company has chosen the Sales Force Automation system from eLeader, implementing it for its mobile salespeople in Scandinavia and the Baltic states.
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In order to ensure availability of the well known BIC products such as pens, lighters and razors in so many points of sale and to keep the consumer liking for the brand growing, BIC sales force must meet their daily targets in the field. eLeader has been given an opportunity to support BIC sales representativces by offering an efficient, easy-to-use and flexible SFA application: eLeader Mobile Visit.
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The Moroccan distribution company Ouzidis has automated its operations and keeps better track of field force. As a result of implementing the new eLeader Mobile Visit SFA system, the quality of management has improved since data coming from the field is more organised now.
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The furniture industry can derive substantial benefits from adapting SFA / FFM solutions to manage displays in the scattered around the country distribution network, especially if it combines traditional data collection with visual reporting.
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The Turkish branch of BRITA, a world-renowned and widely acclaimed manufacturer of water filters, has changed its SFA / FFM system for eLeader Mobile Visit.
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An effective implementation of an SFA / FFM system has provided the manufacturer of the iconic Majonez Kielecki (Kielecki Mayonnaise) with a comprehensive service of field sales operations in the whole of Poland.
MoreeLeader recognized as unmatched user experience and merchandising in the new report “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”. In the document, published in July 2017 by Promotion Optimization Institute, Dale Hagemeyer assesses world’s top 20 companies providing SFA/FFM/RSE systems.
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