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Increase field work efficiency with KPIs and Perfect Store & Visit. Discover how to manage your sales team and improve results in FMCG. The p...

When preparing this article, my intention was not to recommend a particular in-store merchandising application. My goal is to help you make the r...

A practical guide to choosing the right SFA/FFM system — plus a free comparison sheet to help evaluate sales support solutions. Time for Your Mov...

Discover how eLeader app branding boosts employee engagement and enhances company prestige. Learn how to personalize mobile tools and invest in y...

In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of...

Promotions in orders placed during sales visits are standard in the relationship between manufacturers, distributors and stores. As consumers, we...

Who remembers the days of ordering goods on paper slips or forms? Optimistically, we assume that they are a thing of the past everywhere (right?)...

Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to...

Store display and the merchandising standards that define it are one of the basic means of influencing customers in the store. A consumer enterin...

Good display is a top priority in retail. Providing consumers with a wide range of products, but with a suggestion to choose the highest-margin p...

Well... sales reports are neither romantic nor adventurous literature, (although sometimes they can be classified as horror!). It's hard to spice...

Do you feel overwhelmed by the flood of emails, documents, and phone calls coming from your field sales team? You don't have time to read, analyz...