How eLeader’s SFA boosted field force efficiency and sales (Distra Case Study)

In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of the Mutandis Group in Morocco, faced challenges in sales efficiency, order management, and product display control. Their solution? Implementing the eLeader Mobile Visit platform, a cutting-edge Sales Force Automation (SFA) system.

Key Improvements and Results:

  1. Increased Sales Visits: Distra saw a remarkable 240% increase in the number of sales visits in a four year period.
  2. Enhanced Efficiency: The structured workday and predefined tasks for sales representatives resulted in more efficient workflows.
  3. Better Decision Making: Faster analysis of information enabled faster and more strategic business decisions.
  4. Improved Order Fulfillment: Orders were processed and transferred to the central system more quickly, resulting in a reduction in lead times.
  5. Optimized Merchandising: Greater control over product displays improved the attractiveness of offers to customers.

By integrating eLeader Mobile Visit, Distra achieved significant sales growth and operational efficiency, demonstrating the tangible benefits of modern SFA solutions in the FMCG sector.

Fatima Ezzahra Kadem
Senior route market analyst at Distra

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