When tradition meets innovation. Pol-Mak implements eLeader Shelf Recognition AI
Read and watch a short video about how eLeader Shelf Recognition AI supports display audits at Pol-Mak.
We come from the same land. While we may be slightly younger, we share similar experiences and ambitions. After several years of collaboration, they decided to take the next step. Pol-Mak—yes, that’s the company in question—has been successfully using the eLeader Mobile Visit SFA system for years. Now, they’ve joined the ranks of Shelf Recognition AI users. What results has this brought?
Traditional products in modern trade
Pol-Mak, a renowned pasta manufacturer celebrated for its traditional recipes and top-quality products, has long understood that market success relies not only on great taste but also on strong in-store visibility.
To boost display efficiency and optimize sales space across diverse retail formats, the company set an ambitious goal. However, the previous method of evaluating store potential lacked the precision needed. What they needed was a solution that delivered faster, more accurate, and scalable insights.
Implementation of eLeader Shelf Recognition AI
Building on years of collaboration in the SFA domain, Pol-Mak decided to expand its toolkit with eLeader Shelf Recognition AI — an artificial intelligence-based solution for product recognition on store shelves.
The implemented technology automatically detects more than 60 Pol-Mak pasta variants. The tailored configuration enables accurate measurement of shelf space occupied by the brand, while also monitoring the presence of both own and competitor products. To support smarter decision-making, the system automatically generates reports on numeric distribution, shelf standard compliance, available sales space, and share of shelf.
Furthermore, integration with distributors has streamlined data management and fully automated information exchange between partner companies.
Faster audits, better data, more opportunities
Time and knowledge – two of the most valuable resources in business – have been significantly enhanced with the implementation of eLeader Shelf Recognition AI. Pol-Mak’s sales representatives can now conduct display audits instantly: a single shelf photo is all it takes for the system to deliver a detailed analysis. This enables the team to spend less time manually counting products and more time building customer relationships. A major improvement in their workflow is the immediate access to data on the presence and placement of both own and competitor products — all within the app.
The system also offers manual correction of product presence status, helping to ensure the highest data quality.
In 2024, eLeader Shelf Recognition AI analyzed for Pol-Mak nearly 190 000 shelf images taken by their representatives, recognizing more than 10 million products on them!
New standard in display management
The implementation of eLeader Shelf Recognition AI has not only streamlined the daily work of Pol-Mak’s sales representatives, but also enabled the company to tailor its display standards more precisely to the format and potential of each store. By automating key processes, the system has significantly boosted efficiency. As a result, Pol-Mak’s products enjoy greater visibility, and the company stays one step ahead of the competition by responding quickly to the needs of modern consumers.
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