Guides

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When preparing this article, my intention was not to recommend a particular in-store merchandising application. My goal is to help you make the right decision —...

It’s a typical morning in our office. Between the first and second coffee, someone inevitably brings up the most important question of the day - what’s for lunc...

Every day you fight for the attention of your customers. You encourage them to buy your products in a variety of ways: in stores, petrol stations and points of...

Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions...

Sales visits, stationary merchandising, service visits, promotions, animations are activities that build relationships with customers, increase order flow, shap...

The effectiveness of sales efforts in the field is a result of the price of the product, its promotion, the offer and the relationship developed with the points...

Do you feel overwhelmed by the flood of emails, documents, and phone calls coming from your field sales team? You don't have time to read, analyze, and comment...

Modern sales are an area of commerce that increasingly relies on data. In a world where almost everything can be measured and calculated, the area left to subje...

Sales volume data provides a fairly decent insight into the market and your company’s position in relation to the competition. What analyses based on sales repo...