One of the brewing industry leaders in Africa chooses eLeader

Castel is among the leaders in the production and distribution of beer and non-alcoholic beverages in Africa, with operations in 21 countries on the continent.

In order to effectively manage its sales and distribution, and to standardize the systems for managing mobile forces and distributors in Africa, Castel decided to implement the solution eLeader Mobile Visit, which the company found to be robust, reliable and readily available to the users.

Our client was looking for a solution that could handle different cooperation models with direct and indirect customers (breweries, distributors, retailers). The necessary condition here was effective integration with various management systems / ERP.

So far the eLeader solution has been implemented in seven Castel branches: Cameroon, Ivory Coast, Ethiopia, Madagascar, Senegal, Mali and Togo.

Replacing the old systems used by various Castel divisions in Africa with eLeader Mobile Visit made it possible to optimize and automate the most critical trade processes, such as gathering information from the field, collecting and processing orders, and direct sales (all of which are very specific in this sector of activity).

Until recently, our operations in different countries were conducted using information stored in a number of different systems, which made it difficult to use data and manage teams on a daily basis. The implementation of eLeader Mobile Visit addressed the needs of our subsidiaries, increasing the efficiency of field work and optimizing the distribution of our products. The deployment of the distributor module was a little revolution, which enabled us to improve all the links in our distribution chain says Henri Martial Assanvo, Sales and Distribution Application Manager.

More Customer Stories

In cooperation with eLeader teams, key logistic processes were modeled and subsequently offered by Castel to its partners. Now all distributors can monitor and analyze their activity – i.e. direct sales or inventory management. Through improved distribution management, Castel has significantly increased its sales potential and additionally enhanced the flow of goods.   

The strength of Leader Mobile Visit lies in its great flexibility, which allows us to adapt it to various cooperation models, sometimes extending beyond the area closely related to the sale of products, such as equipment management (pressure machines, refrigerators, in-store advertising, refrigerator failures etc.), and improves the cooperation between different departments of our subsidiaries. We are continuing our efforts to implement eLeader Mobile Visit in all of our subsidiaries by 2023, covering several thousand users a day adds Henri Martial Assanvo.

Do you want to improve your field operations? Do you need more information?


    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Read also:

    DANONE Romania implements the eLeader system (CASE STUDY)

    eLeader Retail Portal – mobile B2B marketing platform for your customers

    Increased product presence through the implementation of eLeader Perfect Store & Visit at Spomlek