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Exposure Report: The Beer Market in Poland 2025
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When field data keeps up with decision-making. How FRoSTA structured field operations in Romania

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Fieldwork Efficiency: What Really Helps Teams Work Smarter

Increase field work efficiency with KPIs and Perfect Store & Visit. Discover how to manage your sales team and improve results in FMCG. The pressure on sales managers keeps increasing every year. Markets change fast, and strategies that worked just recently can become outdated overnight. It’s not only about competitors or shifting consumer expectations,...

Paweł Majsiej Paweł Majsiej 23 Oct 2025 6 min reading All categories
eLEader Shelf Recogmition AI planogram

Effective display of FMCG products without a planogram?

If you are an FMCG manufacturer, then you surely notice the correlation between sales and in-store product visibility. Likewise, you are no stranger to the chal...

Paweł Majsiej Paweł Majsiej 27 Apr 2021 5 min reading
Trenuj sprzedaż z Perfect Store!

Train the sales with Perfect Store!

When talking about the perfect store strategy in sales, we often mention management by objectives, including our assumptions in KPIs, monitoring, optimization a...

Paweł Majsiej Paweł Majsiej 25 Oct 2019 4 min reading
AI brain_fetured_image

Image recognition and artificial intelligence in sales and merchandising

It is over 20 years since Garry Kasparov lost to the supercomputer Deep Blue. We can deem that moment to be the beginning of the modern era of artificial intell...

Paweł Majsiej Paweł Majsiej 09 Jan 2019 7 min reading
eLeader Easy Pay

Register mobile payments in the SFA system

We would like to present a new module designed to improve sales in the field using payment terminals. It encourages manufacturers and distributors to take advan...

Paweł Majsiej Paweł Majsiej 18 Jun 2020 2 min reading

When is it worth implementing an AI-based analysis of your product shelf?

The immense pace of the AI-based image recognition development has made the automated shelf analysis tools that have been around for several years now much more...

Paweł Majsiej Paweł Majsiej 29 Jan 2020 4 min reading
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