Implementation of eLeader Mobile Visit at DANONE (CASE STUDY)
Mellah Avenir Developpement (M.A.D.) is a
Moroccan distributor operating in the FMCG sector, whose fleet of lorries
reaches its recipients in the retail, wholesale and HoReCa channels. M.A.D.,
which was looking for an SFA system that would incorporate – in mobile devices
– all essential business processes performed in everyday work, resolved to
implement the eLeader Mobile Visit system.
representatives, as part of their duties, complete orders (including automated promotions),
carry out deliveries and returns, collect amounts due, and also take care of
merchandising and participate in creating a client database.
Owing to the
configuration of appropriate reports fed on an ongoing basis by data from field force,
Mellah managers can more effectively control the quality of work and oversee
the completion of business objectives.
element of the project is monitoring of the inventory balance, a regular update of which requires acceptance from warehouse managers. They
verify the stock levels for a specific order and confirm them in the eLeader mobile application. The inclusion of this group
of users in the document workflow makes it possible to maintain the
utmost diligence while
completing orders. Therefore, the distributor makes a good impression on the
eLeader Retail Portal – mobile B2B marketing platform for your customers
SFA system for FMCG distributor – eLeader’s deployment at Ouzidis
Implementation on a partnership basis in the Kingdom of Morocco: Tria Group