Implementation of eLeader Mobile Visit at DANONE (CASE STUDY)
The business reality where product sales are based on Excel sheets, salespeople’s personal charm and many years of building a knowledgebase of the area of operation is quickly becoming a thing of the past.
and time-consuming “analog”
or “manual” ways of collecting orders and executing sales display strategies in
the field are being replaced with digital products based on mobility,
automation and machine
learning. Repeatability of activities, staff turnover and changing business
circumstances necessitate investments in
systems that make it possible to keep the
know-how and pass on the invaluable experience gained from it. This
leads to intensifying competition on a
market where a tolerable error margin
has decreased considerable:
According to Gartner’s report: Sales activity is shifting from a more relationship-based process to one driven by cross-organizational transparency, fact-based recommendations and real-time decision making.Source: Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry, Gartner 201
According to Gartner’s report: Sales activity is shifting from a more relationship-based process to one driven by cross-organizational transparency, fact-based recommendations and real-time decision making.
Mobile Visit is an internationally acclaimed Sales Force Automation (SFA),
Field Force Management (FFM) and Retail Store Execution (RSE) – class
system, i.e. a tool supporting the management and control of field sales
forces, merchandisers and customer advisors.
It is a solution capable of processing large amounts of data very quickly and,
most importantly, one that learns products, maps, clients, prices, planograms –
in order to continuously improve the way sales are conducted.
eLeader Mobile Visit offers functionalities available in the systems of the following classes of mobile software:
are several distinguishing characteristics of eLeader Mobile Visit among the
offer of the SFA / FFM / RSE – class systems on the market:
eLeader Mobile Visit has been created by eLeader, a Polish technological company which has been around for almost two decades. The firm is a pioneer of mobile solutions utilized by such international concerns as Tchibo, BSH, Danone, Lindt, BIC, LG, Lenovo, Samsung, banks and other well-known brands – in over 80 countries worldwide.
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