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NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
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BSH Home Appliances is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. With a portfolio of 14 brands, BSH covers a wide range of consumer needs, comprises the Global Brands: Bosch, Siemens, Gaggenau and Neff. The company has chosen the Sales Force Automation system from eLeader, implementing it for its mobile salespeople in Scandinavia and the Baltic states.
The functionalities of the eLeader application deployed on the iOS platform (iPad) help to streamline the process of planning employees’ tasks during visits, training sessions or the verification of clients’ contact data. A particularly important aspect of working with the application is the support of merchandising activities. Given the ability to monitor the launched campaigns, the company can obtain up-to-date information on current marketing activities in shops and be sure that the display is laid out according to the company’s guidelines and policy. The application from eLeader also helps to monitor the level of familiarity with BSH products among shop employees and improves the process of upgrading the staff’s qualifications.
Shifting to eLeader Mobile Visit, apart from the sleek design of the application, also means substantial benefits for the business. Owing to faster data flow, planning and reporting, we have considerably improved our merchandising.Yun Zhang BSH Home Appliances AB Strategy and Business Development Northern Europe
Shifting to eLeader Mobile Visit, apart from the sleek design of the application, also means substantial benefits for the business. Owing to faster data flow, planning and reporting, we have considerably improved our merchandising.
The system configuration reflects the organizational structure of the network of representatives, both in terms of the product group they are in charge of and the country they operate in. In addition, apart from the International brand Bosch and Siemens, there is a group of employees responsible for the exclusive brand Gaggenau..
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