British American Tobacco have chosen eLeader’s SFA for Middle East (Case Study)

Another good news came to us from the Middle East. eLeader Mobile Visit has been chosen as a very effective SFA / FFM system for the field force of one of the world’s largest player on the market of tobacco products – British American Tobacco.

British American Tobacco (BAT) is an international giant, which sells its products in more than 200 markets around the world. Promotion model in BAT in the Middle East is based mainly on employees’ activity in the area.


The implementation of the solution helps to expand BAT’s sales teams possibilities and improve their promotional activities in face to face contact with the customers using mobile devices.

eLeader Mobile Visit enables efficient management of field force teams from the office and optimizes mobile teams activities. Solutions is also able to take into account the cultural specifics of the area in which it operates. The application works simultaneously in two languages: Arabic / Farsi and English. The solution also provides advanced analytics information concerning many areas of customer activities.

To ensure a quick response to changes occurring in the environment, eLeader is providing dedicated support team, providing service in local language.

Project details:
The range of the company: Global
Platform: Android
Devices: Various Samsung Tablets
Product: eLeader Mobile Visit

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