Guides

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Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions...

Sales visits, stationary merchandising, service visits, promotions, animations are activities that build relationships with customers, increase order flow, shap...

The effectiveness of sales efforts in the field is a result of the price of the product, its promotion, the offer and the relationship developed with the points...

Do you feel overwhelmed by the flood of emails, documents, and phone calls coming from your field sales team? You don't have time to read, analyze, and comment...

Modern sales are an area of commerce that increasingly relies on data. In a world where almost everything can be measured and calculated, the area left to subje...

Sales volume data provides a fairly decent insight into the market and your company’s position in relation to the competition. What analyses based on sales repo...

If you are an FMCG manufacturer, then you surely notice the correlation between sales and in-store product visibility. Likewise, you are no stranger to the chal...

When talking about the perfect store strategy in sales, we often mention management by objectives, including our assumptions in KPIs, monitoring, optimization a...

It is over 20 years since Garry Kasparov lost to the supercomputer Deep Blue. We can deem that moment to be the beginning of the modern era of artificial intell...