NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
If you are an FMCG manufacturer, then you surely notice the correlation between sales and in-store product visibility. Likewise, you are no stranger to the challenge of effective communication of guidelines and KPIs to persons directly responsible for executing the strategy. They are usually the company’s own representatives or employees of an outsourcing agency. Sometimes, you can suggest your own vision of product arrangement on shelves to a particular store or retail chain.
It is nice to be an export good, especially when the exporter is such a renowned and world-famous FMCG brand as DANONE. Based on the positive experience of using the system in Poland, the managers responsible for the Romanian market have replaced the systems for representatives used so far with one complete eLeader Mobile Visit application.
We are pleased to announce that eLeader is on the Forbes Diamonds 2021 list – the most dynamically developing companies in Poland. We have awarded the prestigious title due to the significant increase in our company’s value over the last three years. We treat it as a testimony to the effectiveness of our activities.
LOTTO Hessen is a German provider of lotteries such as Lotto or Eurojackpot. As part of its activity, the company participates in programmes fostering the development of culture and sport in Hessen (Germany). CPM Germany, providing LOTTO Hessen with a field force and hotline, chose the SFA eLeader Mobile Visit system. Among many applications of the system, it was important that it would enable representatives to carry out their operations remotely.
NUTRICIA WORLDWIDE aimed at improving the execution of its sales strategy to make it effective for different countries, both in terms of fieldwork standards and global management. The idea came true introducing the SFA / RSE eLeader solution with the Perfect Store & Visit module. The increasing efficiency of representatives working in stores ensures the effective implementation of objectives, and reliable data from around the world feeding the BI system dashboards enable analysis and making better business decisions.
We would like to present a new module designed to improve sales in the field using payment terminals. It encourages manufacturers and distributors to take advantage of mobile payments, as well as improves the efficiency and reliability of payment processing for those who already use them, both in the b2b and b2c areas.
eLeader Shelf Recognition AI – a solution for automatic analysis of products, merchandising standards and prices, received an award in the Computerworld Best in Cloud 2020 competition in the category “Cloud solutions of artificial intelligence and machine learning”.
Recent events have placed almost all management boards and crisis staffs in manufacturing companies by the most urgent task of adapting almost entirety of business processes. These treatments were a defensive reaction to the serious threats to employees’ health and restrictions of behavior introduced by the government. Now, however, once we know where we stand, it’s time for a counterattack.
Panasonic, a manufacturer of a wide range of electronic equipment – from household appliances to hi-fi and video to small consumer electronics – was looking for a solution that would help maintain the highest standards of sales in retail chains. For representatives involved in merchandising and auditing processes, Panasonic has chosen the SFA / RSE eLeader Mobile Visit system.
The immense pace of the AI-based image recognition development has made the automated shelf analysis tools that have been around for several years now much more accessible to producers and field force agencies. Data transfer across cellular networks, the quality of images taken with smartphones, and finally the speed of processing data and returning analysis results are no longer obstacles to the implementation of technologies based on neural network deep learning. However, many sales directors and CIOs are still wondering whether or not to implement such an advanced technology.