NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
Recent events have placed almost all management boards and crisis staffs in manufacturing companies by the most urgent task of adapting almost entirety of business processes. These treatments were a defensive reaction to the serious threats to employees’ health and restrictions of behavior introduced by the government. Now, however, once we know where we stand, it’s time for a counterattack.
Panasonic, a manufacturer of a wide range of electronic equipment – from household appliances to hi-fi and video to small consumer electronics – was looking for a solution that would help maintain the highest standards of sales in retail chains. For representatives involved in merchandising and auditing processes, Panasonic has chosen the SFA / RSE eLeader Mobile Visit system.
The immense pace of the AI-based image recognition development has made the automated shelf analysis tools that have been around for several years now much more accessible to producers and field force agencies. Data transfer across cellular networks, the quality of images taken with smartphones, and finally the speed of processing data and returning analysis results are no longer obstacles to the implementation of technologies based on neural network deep learning. However, many sales directors and CIOs are still wondering whether or not to implement such an advanced technology.
Zakłady Mięsne (Meat Processing Plants) Olewnik is a group of modern and mutually complementary production plants which since 1989 have ranked among the leading producers in the Polish meat industry. In line with the standards worked out by Olewnik, we have implemented the eLeader Mobile Visit system, focusing on functionalities that automate the work of sales representatives and facilitate the creation of lasting business relations between them and their clients.
When talking about the perfect store strategy in sales, we often mention management by objectives, including our assumptions in KPIs, monitoring, optimization and evaluation of results.
The international company Komplet is a manufacturer and supplier of products for the bakery and confectionery industry. Komplet Polska has chosen eLeader Mobile Visit to manage and report on its field processes.
The latest report from Promotion Optimization Institute (POI), addressed
to companies seeking solutions that improve sales processes, provides an
analysis of the retail market and presents the results of research into
technological trends in sales. The document reviews global providers of Retail
Store Execution (RSE), SFA and FFM solutions. POI analysts distinguished
eLeader in categories related to the user experience of applications and to
NUTRICIA (DANONE) is one of the leading brands in the global market of baby and child food. The implementation of the SFA system is part of a broad campaign aimed at unifying the indicators of NUTRICIA position on markets in various countries.
Mellah Avenir Developpement (M.A.D.) is a
Moroccan distributor operating in the FMCG sector, whose fleet of lorries
reaches its recipients in the retail, wholesale and HoReCa channels. M.A.D.,
which was looking for an SFA system that would incorporate – in mobile devices
– all essential business processes performed in everyday work, resolved to
implement the eLeader Mobile Visit system.
DNP S.A., a company manufacturing high-quality assistance animals food, is one of the leaders of this sector in Poland. In order to increase the efficiency of its sales department, it embarked upon implementing the SFA / FFM eLeader Mobile Visit system.