Let’s be clear at the outset: it is not a bad thing to be concerned about whether a system to support your field representatives will give you benefits bey…
Ingelec is a Moroccan company, which dynamically operates in the household appliances industry. Since its inception, it has been constantly involved in the…
Increase field work efficiency with KPIs and Perfect Store & Visit. Discover how to manage your sales team and improve results in FMCG. The pressure on sale…
When preparing this article, my intention was not to recommend a particular in-store merchandising application. My goal is to help you make the right decision —…
It’s a typical morning in our office. Between the first and second coffee, someone inevitably brings up the most important question of the day – what’s for lunc…
Every day you fight for the attention of your customers. You encourage them to buy your products in a variety of ways: in stores, petrol stations and points of…
Since the beginning of 2024, a ban on selling energy drinks to minors has been in effect in Poland. We found it interesting to examine whether and how this lega…
Store display and the merchandising standards that define it are one of the basic means of influencing customers in the store. A consumer entering a supermarket…
Who has not encountered a situation when at the store checkout, the price of the product was higher than the price on the shelf? There is a lot of advice for co…
In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of the Mutandis Gr…
Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions…
Sales visits, stationary merchandising, service visits, promotions, animations are activities that build relationships with customers, increase order flow, shap…
The effectiveness of sales efforts in the field is a result of the price of the product, its promotion, the offer and the relationship developed with the points…
Do you feel overwhelmed by the flood of emails, documents, and phone calls coming from your field sales team? You don’t have time to read, analyze, and comment…
