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NEW CASE STUDY: Implementation of eLeader Mobile Visit at DANONE
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Under the catchy name Pan Pomidor (Mr. Tomato) there comes one of the most interesting brands in the market of healthy convenience foods. Pan Pomidor has chosen the SFA system eLeader Mobile Visit to operate its sales and merchandising processes.
Lewiatan Mazowsze Sp z o. o., a member of the Polish Sales Network Lewiatan is another regional company which resolved to employ the eLeader Mobile Visit system to oversee the maintenance of standards in its stores. The company sought to improve the performance of central and regional contracts entered into by Lewiatan and the major companies of the FMCG sector.
Zibi Group – a leader of the market of watches, electronic products and musical instruments has decided to implement the SFA system eLeader Mobile Visit.
Stock Pralim is an FMCG distribution company which supports all distribution channels: wholesale, retail and HoReCa. The leader of the Moroccan distribution market and a pioneer of innovation in terms of the automation of sales processes has implemented eLeader Mobile Visit for their national network.
The expansion of Fabryki Mebli Forte, a furniture manufacturer, into the Indian market and the establishment of Forte Furniture Products India (the Zuari Furniture brand) involved transferring the Polish know-how and design. Apart from this, Forte has effectively implemented in India the style of work mirrored in the SFA / FFM system eLeader Mobile Visit, which is useful while organizing and managing sales in furniture stores, especially in the visual marketing area.
Amocarat S.A. – the owner of the sexy lingerie brand Obsessive electrifies its customers with eye-catching product advertising campaigns. These are conducted with tact and taste. Focusing on what goes unnoticed at first glance can be seen in the company’s trade offer and the – indiscernible for the customers – business backstage (or rather dressing room), that is in the perfect organization of business processes by means of an SFA system.
Gartner issued its “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry”. The most recent edition provides an analysis of the market and trends as well as a number of recommendations and evaluates 24 vendors intended to provide more understanding of the market and its offerings.
The most recent report of Promotion Optimization Institute (POI), which reviews a whole spectrum of Retail Execution and Monitoring solutions (REM – systems that support the execution of sales strategies) in the context of the global market. Once again eLeader has been classified among the leading global SFA / FFM / RSE – class software vendors.
BSH Home Appliances is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. With a portfolio of 14 brands, BSH covers a wide range of consumer needs, comprises the Global Brands: Bosch, Siemens, Gaggenau and Neff. The company has chosen the Sales Force Automation system from eLeader, implementing it for its mobile salespeople in Scandinavia and the Baltic states.
In order to ensure availability of the well known BIC products such as pens, lighters and razors in so many points of sale and to keep the consumer liking for the brand growing, BIC sales force must meet their daily targets in the field. eLeader has been given an opportunity to support BIC sales representativces by offering an efficient, easy-to-use and flexible SFA application: eLeader Mobile Visit.
