Let’s be clear at the outset: it is not a bad thing to be concerned about whether a system to support your field representatives will give you benefits bey…
Ingelec is a Moroccan company, which dynamically operates in the household appliances industry. Since its inception, it has been constantly involved in the…
Every day you fight for the attention of your customers. You encourage them to buy your products in a variety of ways: in stores, petrol stations and points of…
Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions…
Sales visits, stationary merchandising, service visits, promotions, animations are activities that build relationships with customers, increase order flow, shap…
The effectiveness of sales efforts in the field is a result of the price of the product, its promotion, the offer and the relationship developed with the points…
Since the beginning of 2024, a ban on selling energy drinks to minors has been in effect in Poland. We found it interesting to examine whether and how this lega…
Store display and the merchandising standards that define it are one of the basic means of influencing customers in the store. A consumer entering a supermarket…
Who has not encountered a situation when at the store checkout, the price of the product was higher than the price on the shelf? There is a lot of advice for co…
Nutricia Poland is definitely widely recognizable on the Polish market, especially among parents of young children. The products of the company, with its brands…
In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of the Mutandis Gr…
Do you feel overwhelmed by the flood of emails, documents, and phone calls coming from your field sales team? You don’t have time to read, analyze, and comment…
Indigo Nails is a Polish company that produces and sells hybrid nail polishes as well as body care cosmetics. Indigo Nails has been operating on the Polish and…
The digitization and automation of the work of sales representatives involved in everyday cooperation with pharmacies is a necessary condition for effective man…
